考虑价格参照效应的定价订购和动态库存的联合决策  

Joint Decision on Priced Produrement and Dynamic Inventory Considering Price Reference Effect

作　　者：王勃琳[1] 许垒[1] 洪宪培[2] 

机构地区：[1]南开大学商学院,天津300071 [2]华中科技大学管理学院,湖北武汉430074

出　　处：《系统工程》2011年第12期56-62,共7页Systems Engineering

基　　金：国家自然科学基金资助项目(70701022);广东省自然科学基金资助项目(9151503101000015);教育部人文社科规划项目(09YJC630244)

摘　　要：将经济理论价格参照效应引入零售商的定价订购和库存管理中,研究在顾客需求水平受市场现价和参照价格双重影响的情况下,对于短生命期的电子产品初期投放市场时零售商的动态定价和订购策略。同时采用动态规划技术,考虑顾客的记忆效应为共同知识和非共同知识的情形下零售商的定价策略,以及该定价策略下其订购策略和库存管理。Introducing price reference effect theory in an electronic products supply chain composed of one supplier and buyers,this paper studies how the perishable electronic products supplier makes his production and pricing decision in each period under reference effect,and how both spot price and reference price affect the buyers＇ procurement decisions.Furthermore,this paper considers two situations that in which the reference is based on symmetric and asymmetric information,and respectively analyzes the supplier＇s pricing decision,production and inventory.

关 键 词：管理工程 联合决策 动态规划技术 价格参照效应 

分 类 号：F273[经济管理—企业管理]