略论网络社区营销的实施策略  

On The Implement of Marketing Through Online Communities

作　　者：李爱真[1] 

机构地区：[1]河南机电高等专科学校经济贸易系,河南新乡453002

出　　处：《江苏商论》2012年第1期62-63,共2页Jiangsu Commercial Forum

摘　　要：网络社区的蓬勃发展推动了网络社区营销的深入开展。网络社区营销活动具有精准性、互动性、成长性、软性营销的特点。企业可以借助网络社区开展市场调查,传播促销信息,实施活动营销,塑造品牌形象。网络社区营销还可以帮助企业强化危机管控,管理公共关系。It is the emerging online communities that has broaden numerous ways for marketing via social network,privileged in its precision,interaction,vitality and focus communication.With the assistance of online community,companies can feel free to conduct market surveys,diffuse sales promotion,hold activities with few restrictions and shape their own brand images.In addition,online marketing through network community can also help companies to do better in crisis management and PR manipulation.

关 键 词：网络社区 营销 实施 

分 类 号：F723[经济管理—市场营销]