论企业成长与衰退的生命周期——以日本嘉娜宝公司为例  

The Life Cycle of a Enterprise Growth and Recession——Analyse The Japanese Enterprise Kanebo

作　　者：滕颖 

机构地区：[1]浙江绿源电动车有限公司,浙江金华321000

出　　处：《金华职业技术学院学报》2012年第1期62-66,共5页Journal of Jinhua Polytechnic

摘　　要：为了对我国的企业经营及决策能提供有益的帮助,剖析了日本知名百年大企业嘉娜宝公司的生长期、成熟期、衰退期和破产期等四个周期的发展和兴衰历程,从中找出百年企业经营成功的经验与失败的根源。并从经营战略、经营者的责任以及财务政策等方面进行失败的原因分析,最后得出对中国企业的启示。In order to provide useful help for Chinese enterprise management and business decisionmaking, this paper analyses Japanese centuries of well-known large enterprise Kanebo＇s four time of development in which it had experienced a growth phase, maturity, decline and bankruptcy, to find out a century of business experience and the source of the failure. Moreover, from the reason analysis of Kanebo＇s business strategy, the operators＂ responsibility and financial policies, finally get someenlightenments for Chinese enterprises＂ operation.

关 键 词：嘉娜宝 生命周期 多元化 启示 

分 类 号：F272[经济管理—企业管理]