国内养生旅游研究述评  

Comments on Domestic Wellness Tourism Research

作　　者：周波[1] 方微[1] 

机构地区：[1]广西大学商学院旅游系,广西南宁530004

出　　处：《旅游论坛》2012年第1期40-45,共6页Tourism Forum

摘　　要：随着旅游向深度方向发展,休闲养生度假取代传统的观光旅游成为旅游消费的新趋势。养生旅游跃升为人们青睐的旅游新热点。国内对于健康养生旅游方面的研究也在逐渐深入。在对国内诸多学者关于养生旅游定义研究、养生旅游分类研究进展、养生旅游市场研究进行总结和分析的基础上,发现关于地区养生旅游的定义、养生旅游的管理模式、养生旅游文化、养生旅游的发展层次等方面的研究存在一定的不足。因此,重点提出"地区养生旅游"的定义,同时,对于养生旅游发展层次、养生旅游管理模式以及养生旅游的市场定位进行了深入的探讨,以期为国内养生旅游研究提供一种思路。With the development of tourism, there＇s a new trend in tourism consumption that leisure and wellness tourism is replacing traditional tourism. Wellness tourism becomes a new tourism attraction people preferred. Domestic scholars＇ study on wellness tourism is deepening step by step. On the basis of summarizing and analyzing the concept of wellness tourism, recent progress of wellness tourism types and research of wellness tourism market in China, the author of this paper found that there are deficiencies on the concept of regional wellness tourism, management mode of regional wellness tourism, wellness tourism cul- ture, and development levels, etc. Therefore, ＂regional wellness tourism＂ are highlighted by the author in this paper. At the same time, development levels of wellness tourism, management mode of regional wellness tourism, and market positioning of regional wellness tourism are also discussed in detail, in hope that it may provide a new thought for the research of domestic wellness tourism in future.

关 键 词：养生 养生旅游 养生旅游管理模式 地区养生旅游定义 

分 类 号：F592.7[经济管理—旅游管理]