电子易货资源匹配模型研究  

A Study on the Model for Resources Matching of Electronic Bartering

作　　者：吴剑云[1] 张嵩[1] 

机构地区：[1]青岛大学国际商学院,山东青岛266071

出　　处：《管理工程学报》2012年第1期56-60,共5页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金资助项目(70601014);山东省自然科学基金资助项目(Y2006H01)

摘　　要：针对电子易货市场资源匹配问题,通过系统分析易货市场中资源分类情况以及匹配的目标要求,得到资源匹配的数学模型;运用网络流理论对问题模型进行转化,把资源匹配数量最大的目标转换成有流量限制的网络最小费用流问题,依此建立网络模型;最后,以制造业和服务业之间的易货进行案例分析建模,用winQSB软件求解验证。结果表明,该模型的应用提高了易货资源匹配的运算效率和准确性。By exchanging idle goods and services, electronic bartering can help enterprises solve dull sale problems, shortage of funds, overstocks and other problems without sufficient cash. Relying on the Internet and the e-commerce platform, electronic bartering removes the traditional bartering limitations, greatly expands the trading object and range, improves the transaction efficiency, and provides additional channels for economic development. How to promote more successful barters among muhiple barterers？ A key factor is the matching of barter resources. Focusing on the automatic matching of resources in the electronic barter, this paper proposes a network model to help maximize resources matching and provide recommendation information for barter participants, thereby raising the transaction rate and making the barter market prosperous.

关 键 词：易货 电子商务 资源匹配 网络模型 最小费用流 

分 类 号：N945[自然科学总论—系统科学]