委托商容忍代工商自创品牌的影响因素分析  

作　　者：吴解生[1] 杨慧珍[2] 

机构地区：[1]上海大学管理学院 [2]上海大学产业经济专业,上海200444

出　　处：《企业经济》2012年第3期60-62,共3页Enterprise Economy

基　　金：教育部人文社科基金项目“中国企业的国际代工及其持续成长的能力基础与策略空间研究”(批准号:10YJA630166);上海市教委社科创新重点项目“海峡两岸全球价值链低嵌企业系列典型个案研究”(批准号:09ZS109)

摘　　要：代工商在维持原有代工关系的前提下自创品牌业务涉及到委托商的容忍,这种容忍与代工委托商转换承接商的搜寻及培育成本、代工承接商的业务量在委托商业务总量中的比重及代工承接商的潜在替代者数量、代工承接商所提供服务的"物超所值"程度、代工承接商拟经营品牌业务对委托商业务的竞争程度等因素有关,充分把握这些因素将有助于代工商自创品牌的成功。Under the premise of keeping existing OEM business, OEM undertakers self - created brand that is involved with OEM clients＇ tolerance. It is related with a series of issues such as the searching and training costs of OEM during the process of changing their existing OEM undertakers, the proportion of OEM undertakers＇ business volume to the total business volume of their OEM clients, the number of potential replacements for the existing OEM undertakers, the degree of ＂service value more than spent money for it＂ provided by the OEM undertakers, and the level of competition between the brand business planned by OEM undertakers and the business of their OEM clients, and so on. Fully grasping these factors will contribute to the success of self - created brand of OEM undertakers.

关 键 词：委托商 容忍 自创品牌 影响因素 

分 类 号：F273.2[经济管理—企业管理]