基于SWOT理论的延平区乡村旅游发展对策探讨  

Study on SWOT Analysis and Strategies of Rural Tourism Development in Yanping District

作　　者：吴剑豪[1] 

机构地区：[1]闽北职业技术学院管理系,福建南平353000

出　　处：《上饶师范学院学报》2011年第6期68-71,共4页Journal of Shangrao Normal University

摘　　要：乡村旅游是近年在全国范围内发展迅速的一种新型旅游形式。运用SWOT分析法对延平区乡村旅游发展过程中存在的优势、劣势,机遇和挑战进行分析,并提出具体对策与建议。Rural tourism is a new forms of tourism developing rapidly in recent years in the country.By using SWOT analysis,this paper analyzes the strengths,weaknesses,opportunities and threats involved in the development of rural tourism in Yanping district and put forward some strategies and suggestions.

关 键 词：SWOT 延平区 乡村旅游 

分 类 号：F592.68[经济管理—旅游管理]