African-American Women＇s Perceptions of Constitutive Meanings of Good Hair Articulated in Black Hair Magazine Advertisements  

作　　者：Eletra S. Gilchrist Courtney Thompson 

机构地区：[1]The University of Alabama in Huntsville, USA

出　　处：《Journalism and Mass Communication》2012年第1期279-293,共15页新闻与大众传媒（英文版）

摘　　要：Hair has historically reflected material consequences in the Black community; thus, research has begun to investigate how the power/privilege matrix that is propagated throughout the media permeates society and impacts African-Arnerican women＇s perceptions of hair. This research joins the discussion by exploring how Black hair magazine advertisements influence Black women＇s hair decisions and their percepfious of what constitutes beautiful Black hair. Findings reveal that the images African-American women consume from Black hair magazine advertisements do impact what they consider to be beautiful and, subsequently, influence their day-to-day styling and hair care mechanisms, lending further support to the idea that the media serve as powerful sources of knowledge. This study culminates by theorizing about the constitutive meanings and importance of Black hair as conveyed through magazine advertisements and considers how Black women use social comparisons to make everyday hair decisions to achieve what they identify as good hair.

关 键 词：body politics hair politics social comparison theory Black hair magazine advertisements 

分 类 号：F713.8[经济管理—广告] G237.5[经济管理—产业经济]