我国农村零售市场的现状及发展对策分析  

Research on Situation and Development Countermeasure about China's Rural Retail Market

作　　者：牛瑞芳[1] 

机构地区：[1]北京物资学院经济学院,北京101149

出　　处：《江苏商论》2012年第3期22-24,共3页Jiangsu Commercial Forum

摘　　要：我国农村零售市场蕴含了巨大的潜在消费能力,如何开拓农村零售市场,满足农村消费需求是目前农村零售市场发展的重点。本文从农村零售市场的发展机遇入手,分析了农村零售市场存在的问题,提出了发展对策。China＇s rural retail market contains huge potential consumer ability.The development of rural retail market is focused on how to develop rural retail market and how to meet the rural consumption demand.This article begins with the development opportunity of rural retail market,analyzes the problems in the rural retail market,and proposes the development countermeasure.

关 键 词：农村零售市场 农村经济 农村地区 

分 类 号：F723[经济管理—市场营销]