日本新媒体动漫的发展状况及其特点  

The Development and Features of Japanese New Media Anime

作　　者：林小烽[1] 

机构地区：[1]长沙理工大学设计艺术学院,湖南长沙410004

出　　处：《长沙理工大学学报（社会科学版）》2012年第2期106-110,共5页Journal of Changsha University of Science and Technology：Social Science

基　　金：国家社科基金项目"产业化进程中文艺创作的美学规制研究"(11BZW016);教育部人文社科基金规划项目"新媒体动漫研究"(09YJA760045)

摘　　要：21世纪动漫已经从传统的平面媒体逐渐走向电视、电影、网络、手机等众多新媒体领域。日本新媒体动漫分为网络动漫和手机动漫。2006年风靡一时的flash作品《柔软战车》是网络原创动画从企划到制作直至最后销售的成功范例。新媒体动漫行业在日本成为技术和艺术不断结合创新并提高的舞台。In 21st century, the field of anime comic has gradually involved from print media to television, internet, film and some other new media, In general, the internet anime in Japan strides across three stages roughly. In 2006, the flash animation ＂soft tanks＂, becoming in vogue for that time, is a good example in successful planning, making, and even until the end sailing. The new media anime comic in Japan has become a stage for the combination, innovation and improvement of technology and art.

关 键 词：FLASH动画 《柔软战车》 蛙男商会 3DCG动画 ONA 低成本小制作 亲民优势 

分 类 号：J218.7[艺术—美术]