基于IMC理论的十堰城市营销与品牌提升策略  

Strategies for City Marketing and Brand Promotion of Shiyan City Based on IMC Theory

作　　者：董文波[1] 陈家润[1] 

机构地区：[1]湖北汽车工业学院经济管理学院,湖北十堰442002

出　　处：《湖北汽车工业学院学报》2012年第1期68-72,共5页Journal of Hubei University Of Automotive Technology

基　　金：十堰市软科学计划项目(2011-A-09)

摘　　要：结合整合营销传播的相关理论,分析了十堰城市形象定位与产品设计,提出了十堰城市营销与品牌提升的构想和实施策略。Based on the relevant theories of Integrated Marketing Communication,the City Image position and product design of Shiyan were analyzed.Some ideas and Implementation strategies for city marketing and brand promotion of Shiyan were put forward.

关 键 词：整合营销传播 十堰市 城市营销 

分 类 号：F299.27[经济管理—国民经济]