基于隔离机制的竞合效益——以Nike等3组企业为样本的跨案例研究  

The Coopetition Effect of Isolation Mechanism——Cross-case Study Sampled with Three Groups of Enterprises Including Nike etc.

作　　者：邱国栋[1] 韩文海[1] 

机构地区：[1]东北财经大学工商管理学院,辽宁大连116023

出　　处：《中国工业经济》2012年第4期141-153,共13页China Industrial Economics

摘　　要：本文试图在竞合理论而非竞争理论的范畴内重新解读与进一步研究隔离机制。通过深入案例样本,考察隔离机制的竞合效益在企业经营实践中的存在现象与实际效果,提炼理论观点并据此构建理论模型。在系统的理论推演基础上,深入挖掘隔离机制的竞合效益在垂直竞争维度与水平竞争维度的生成机理,析出与归纳基于差别优势的隔离机制效果——树立纵向障碍的产业保护、获取横向竞争优势与嵌入优势、做强做大产业与市场,并最终实现竞合共生。基于上述研究结论,本文比较分析并指出了隔离机制论与现有竞合理论的根性差异。This paper tries to reinterpret the isolation mechanism for further study within the scope of coopetition,rather than competition theory.Through thorough case studies,it investigates the presence and result of the coopetition effect of isolation mechanism in practical business operations,and then,builds up a theoretical model accordingly with the arguments extracted from the case study.Based on systematic theorectical deduction,the paper attempts to dive deeper into the formation mechanism of the coopetition effect of isolation mechanism in dimensions of vertical and horizontal competition,and at the same time,to analyse and sum up the mechanism effect based on differential advantage（DA）——establishing industrial protection of longitudinal barriers,acquiring horizontal competitive advantage and imbedding advantage,strengthening the industry,expanding the market and ultimately,realize coopetitive symbiosis.Accordingly,the paper carried out an comparative study between the isolation mechanism and the exsiting coopetition theory,and clarified their fundamental differences.

关 键 词：隔离机制 竞合效益 差别优势 

分 类 号：F271[经济管理—企业管理]