基于SNS的客户知识获取研究  

Study on Customer's Knowledge Acquisition Based on SNS

作　　者：高晓英[1] 石艳霞[2] 

机构地区：[1]山西省图书馆,山西太原030001 [2]山西大学管理学院,山西太原030006

出　　处：《晋图学刊》2012年第2期15-19,共5页Shanxi Library Journal

摘　　要：介绍客户知识的含义及分类;分析社会性网络服务(Social Network Service,简称SNS)的八项特色功能,建立SNS客户知识获取平台;并论述基于SNS的客户知识获取流程,探讨SNS环境下如何获取客户知识。This paper discusses the conception and classification of customer knowledge, then analyzes the character istics of eight functions that SNS provides and establishes the SNS platform of customer knowledge acquisition, more over elaborates customer knowledge acquisition process based on SNS, finally studies how to acquire customer knowledge in SNS environment.

关 键 词：社会性网络服务 知识获取 客户知识 

分 类 号：F724.6[经济管理—产业经济]