高职服装设计与营销专业建设研究与实践  

Research and Practice of Vocational Fashion Design and Marketing Major

作　　者：刘韵凤[1] 孙迪[1] 陈雪[1] 

机构地区：[1]吉林省经济管理干部学院艺术设计系,吉林长春130012

出　　处：《吉林省经济管理干部学院学报》2011年第6期61-64,共4页Journal of Jilin Province Economic Management Cadre College

摘　　要：文章从服装行业发展对高职服装设计与营销专业的需求现状出发,阐述高职服装设计与营销专业要顺应时代发展,加强专业建设,突出专业特色;及时调整培养方案,创新教学体系,改革教学方法和手段;注重实践能力的培养,提升学生的职业综合能力,树立为市场和企业服务的意识。This article starts from the present demand situation of vocational fashion design and marketing, and puts forward that the major should adapt to the times, enhance professional development, stress professional characteristics, adjust training programs, innovate teaching system , reform teaching methods and tools, focus on practical ability, improve students＇professional comprehensive ability, establish service awareness for market and business.

关 键 词：服装设计 营销 专业建设 

分 类 号：J523.5[艺术—艺术设计]