基于平衡计分卡和战略地图构建报业企业发行绩效评价指标体系  

Construction of distribution performance evaluation system of newspaper enterprise based on balanced scorecard and strategy map

作　　者：陈虹虹[1] 

机构地区：[1]广东海洋大学文学院,广东湛江524088

出　　处：《南昌教育学院学报》2011年第5期188-189,共2页Journal of Nanchang College of Education

摘　　要：本文以报业企业发行绩效评价指标体系为研究对象,结合报业发行绩效考核的共性问题做方法论探讨,从财务、客户、流程、学习和成长四个维度构建了报业企业战略地图,研究了各个维度之间的互动关系,并在此基础上对报业企业发行绩效评价指标体系进行了设计。This paper takes distribution performance evaluation system of newspaper enterprise as the research object,combines with methodology problems of newspaper distribution performance evaluation to discuss,from four dimensions of financial,customer,processes,learning and growth to construct strategy map of newspaper enterprise,to study the interaction between dimensions,and on this basis the distribution performance evaluation system of newspaper enterprise is designed.

关 键 词：平衡计分卡 战略地图 报业 发行 绩效 

分 类 号：F270[经济管理—企业管理]