流行语言模因的心理基础  

The Psychological Foundation of Catchwords

作　　者：蒋庆胜[1] 

机构地区：[1]泸州医学院外国语学院,四川泸州646000

出　　处：《重庆理工大学学报（社会科学）》2012年第4期80-83,97,共5页Journal of Chongqing University of Technology（Social Science）

摘　　要：模因论在语言学研究方面得到深入应用并取得了积极的成果,学者们运用模因论发现了文化领域里的复制因子——模因。但模因论只专注于从模因自身出发来解释其复制与传播,导致其自私传播的特点被过分强调,而模因宿主在模因选择方面的能动性则被忽略。从流行语言模因入手,研究除其自身因素外其宿主方面原因,发现从众心理是模因宿主的心理基础,并归纳出从众行为的"顺从/服从——同化——接纳"这一心理脚本。Memetics has been broadly applied to the study of linguistics and positive achievements have been made. It finds out another replicator-meme in culture field. But being indulgent in finding the motivation of meme transmitting from meme itself only, it leads to an overstatement of the selfishness of meme transmitting while the motivation of human choice has been overlooked. Starting from catchwords, this paper aims to explore the reasons of meme rapidly transmitting and finds that besides the characteristics of memes themselves, the psychological foundation i. e. conformity of the hosts also plays a very important role. And it goes further to conclude a scenario, namely, compliance/obedi-ence-assimilation-acceptance.

关 键 词：模因论 流行语 心理基础 从众心理 脚本 

分 类 号：H030[语言文字—语言学]