丰田召回门事件对我国企业构建诚信机制的启示  

Toyota Recalls Event and Its Revelation to Building the Integrity Mechanism in China's Enterprises

作　　者：郭德双[1] 

机构地区：[1]湖北理工学院经济与管理学院,黄石435003

出　　处：《价值工程》2012年第14期121-122,共2页Value Engineering

摘　　要：2010年新年伊始,全球最大的汽车制造商之一日本丰田汽车公司因大规模召回汽车在业界掀起巨澜。透过丰田车召回事件,我们可以领略到汽车制造业在召回制度上的发展进程以及特点,同时也让我们从全新的视角对我国企业诚信机制的构建产生一些启示。In the beginning of 2010,large-scale car recall event of Japan＇s Toyota Motor Corporation who is the world＇s largest car manufacturer set off a giant billows in car industry.Through Toyota recall event,we can taste the development process and the characteristics of recall system in the automotive manufacturing industry and also can get some enlightenment to build the integrity mechanism in China＇s enterprise from a fresh perspective.

关 键 词：召回制度 诚信机制 启示 

分 类 号：F272[经济管理—企业管理]