跨国传媒公司文化冲突原因、问题与对策  

Causes,Problems and Countermeasures on Culture Conflict of Multinational Media Company

作　　者：童锋[1] 曹艺凡[2] 

机构地区：[1]暨南大学人力资源开发与管理处,广东广州510632 [2]暨南大学新闻与传播学院,广东广州510632

出　　处：《科技管理研究》2012年第9期226-229,共4页Science and Technology Management Research

基　　金：2010年湖北省人文社科研究基地重点资助项目"荆楚文化与湖北发展研究"(2010153)

摘　　要：随着经济全球化、信息技术快速发展,跨国传媒公司遭遇了强烈文化冲突的困扰,这些冲突表现在跨国传媒公司的精神文化、制度文化、物质文化和行为文化等方面。文化冲突影响跨国传媒公司管理者的认知结构价值观和管理绩效。跨国传媒公司核心的价值体系是导致文化冲突的最重要因素,文化整合是解决文化冲突的最有效措施之一。With the economic globalization and the rapid development of information technology, the international media company has strong culture conflict problem, these conflicts performs in multinational media company as spiritual, systematic, material and behavior culture etc. The cultural conflict influences multinational media company managers of cognitive structure values and management performance. The core value system of multinational media company is the result of the most important factors in the cultural conflict, the cultural integration solution to the conflict between the cultures is one of the most effective measures.

关 键 词：跨国传媒 文化 冲突 对策 

分 类 号：G114[文化科学]