湖南城市职业女性健身消费与其他身体消费比较研究  

Comparative Study on City Occupation Female Fitness Consumption and Other Physical Consumption in Hunan

作　　者：杨斌[1] 唐吉平[1] 

机构地区：[1]湖南城市学院,湖南益阳431000

出　　处：《中国体育科技》2012年第3期129-135,140,共8页China Sport Science and Technology

基　　金：国家哲学社会科学基金资助项目(10BTY011);湖南社科规划课题湘哲社领([2009]15号09YBA025);湖南省教育厅课题(09C223)

摘　　要：运用文献资料研究、问卷调查、实地访谈等方法对湖南城市职业女性健身消费与其他身体美丽消费的相关问题进行研究。结果表明,美的现代标准下女性对身体不满加剧;"美女"行业走进大众生活;美丽消费成为职业女性个人消费首选;但城市职业女性整体健身消费热情不高;健身消费多少与收入高低并非呈正比;健身消费注重趣味与实效;美丽消费使女性痛并焦虑着;为促进女性的和谐发展,满足女性健身、健美、娱乐等多种需求,提出了必须通过多种途径,丰富和拓展职业女性健身健美体育文化,激发职业女性积极主动的健身参与意识,提高职业女性的健康素养。The methods of literature review,questionnaire and investigation at site were adopted to analyze city occupation female fitness consumption and other physical consumption.The result shows that under the beautiful modern standards,female body dissatisfaction aggravates,the beauty industry enters public life,beautiful consumption become occupation female consumer first choice,but the city occupation female overall fitness consumer enthusiasm is not high,fitness consumption and income level is not proportional to,fitness consumption focus on fun and effectiveness,beautiful women is pain and anxiety with consumption.In order to promote the harmonious development of women,meet the needs of women＇s fitness,bodybuilding,entertainment and other requirements,this paper put forwards that we must enrich and expand the occupation female bodybuilding sports culture through a variety of ways,stimulate the occupation female proactive fitness consciousness of participation,improve the health literacy of occupation female.

关 键 词：城市 职业女性 身体美 身体消费 健身消费 湖南 

分 类 号：G80-05[文化科学—运动人体科学]