A Multimodal Discourse Analysis of 2012 London Olympic Emblem  

作　　者：张瑞雪[1] 

机构地区：[1]吉林大学外国语学院,吉林130012

出　　处：《文学界（理论版）》2012年第5期90-90,92,共2页

摘　　要：At present,communication is developing from mono-modality to multi-modality.The related study on multimodal discourse is becoming a hot issue.This paper will adopt the theory of Kress and van Leeuwen's visual grammar as the theoretical framework to analyze the 2012 London Olympic emblem,exploring the meanings hidden behind the visual images.At present,communication is developing from mono-modality to multi-modality.The related study on multimodal discourse is becoming a hot issue.This paper will adopt the theory of Kress and van Leeuwen's visual grammar as the theoretical framework to analyze the 2012 London Olympic emblem,exploring the meanings hidden behind the visual images.

关 键 词：Visual grammar Multimodal discourse 2012 LONDON OLYMPIC EMBLEM 

分 类 号：H314[语言文字—英语]