User experience is understood in so many ways,like a one on one interaction(subjective views),online surveys and questionnaires.This is simply so get the user’s implicit response,this paper demonstrates the underlyin...
0ne of the greatest French palaces,the Palace of Fontainebleau lies ina lush green forest in the suburbs of Paris.From the 12th century on,it served as the hunting lodge of the kings of France.In French,the name"Fonta...
The multimodal discourse has been playing a significant role in modern society since its springing-up from the 1990s.Based on the theoretical framework of Visual Grammar(VG)put forward by Kress&van Leeuwen(1996),this ...
The rose, as the queen of flowers, evidently represents beauty, the season of spring and love. It became a relatively important symbol through the Christian ages.Nevertheless, when we study how the rose became a symbo...
This article is a research into the history of our town, several times changing its status on its nearly 80-year record. We trace its gradual evolvement from a backwater town into a 21th century capital to piece the p...
At present,communication is developing from mono-modality to multi-modality.The related study on multimodal discourse is becoming a hot issue.This paper will adopt the theory of Kress and van Leeuwen's visual grammar ...
After the introduction of tourist resources in Wunvfeng National Forest Park, the paper had planed its overall image from the perspectives of concept design, visual identity, behavioral norms and audio identity. The s...
The paper endeavors to explore how ICRC Movement,a nonprofit organization,meets the global challenges of implementing branding strategies in for-profit marketing when adopting the third emblem.