Meaning Construction of 2019 Beijing International Horticultural Exposition Emblem from the Perspective of Multimodal Discourse Analysis  

作　　者：闫煜菲 YAN Yu-fei

机构地区：[1]University of Science and Technology Beijing School of Foreign Studies Beijing

出　　处：《海外英语》2020年第2期109-111,119,共4页Overseas English

摘　　要：The multimodal discourse has been playing a significant role in modern society since its springing-up from the 1990s.Based on the theoretical framework of Visual Grammar(VG)put forward by Kress&van Leeuwen(1996),this study,from the per⁃spective of multimodal discourse analysis,aims at exploring the meaning construction in the emblem of 2019 Beijing International Horticultural Exposition.It is found that an emblem can be interpreted with other modes such as visual image,color and pattern de⁃sign apart from verbal language,which will not only work to participate in the overall meaning construction with mutual interaction,but also analyze how sociocultural background,local customs and humanity spirit are reflected through these forms.The multimodal discourse has been playing a significant role in modern society since its springing-up from the 1990 s.Based on the theoretical framework of Visual Grammar(VG) put forward by Kress &van Leeuwen(1996), this study, from the perspective of multimodal discourse analysis, aims at exploring the meaning construction in the emblem of 2019 Beijing InternationalHorticultural Exposition. It is found that an emblem can be interpreted with other modes such as visual image, color and pattern design apart from verbal language, which will not only work to participate in the overall meaning construction with mutual interaction,but also analyze how sociocultural background, local customs and humanity spirit are reflected through these forms.

关 键 词：multimodal discourse analysis meaning construction EMBLEM 

分 类 号：H319[语言文字—英语]