消费者对转基因食品认知及影响因素的实证研究  

Empircal Research of Consumers' Cognition of GMF

作　　者：周慧[1] 齐振宏[1] 冯良宣[1] 

机构地区：[1]华中农业大学经济管理学院,湖北武汉430070

出　　处：《华中农业大学学报（社会科学版）》2012年第4期55-60,共6页Journal of Huazhong Agricultural University(Social Sciences Edition)

基　　金：国家社会科学重点项目"转基因农业生物技术可持续发展研究"(11AZD107);国家转基因重大专项"复合性状转基因抗虫水稻新品种的培育"(2011ZX08001-001);中央高校基本科研业务费专项"我国转基因作物风险认知与风险交流机制研究"(2012MBDX001)

摘　　要：转基因技术凭借其独有的优势成为农业史上运用和发展最迅速的科技,但是这项新兴科技在发展过程中一直伴随着巨大的争议。消费者如何看待转基因技术及其产品,成为此项技术和产业发展的决定性因素。在我国北京、上海、深圳、重庆、苏州、武汉6大城市开展了消费者对转基因食品认知情况的调查与研究。研究发现:由于主要依赖传统媒体和网络获取信息,科普活动参与度低,消费者对转基因食品认知程度偏低;性别、年龄、受教育程度、职业、收入等个人特征和社会经济特征显著影响消费者认知水平;虽然信息传播、科普活动可以有效提高消费者对转基因食品的知晓程度,但不是提高认知水平的决定因素。提出了提高消费者对转基因食品的科学认知,需要科学家、媒体以及政府部门的合力。Genetically modified technology, with its unique advantages has become the technology which grow and apply fastest during agriculture history, but this technology in the development process has been accompanied by a huge controversy. How consumers think of genetically modified technology and its products will decide that the development of the technology and this industy. This paper throught a in-depth investigation and research of consumers in the six major cities： Beijing, Shanghai, Shenzhen, Chongqing, Suzhou, Wuhan consumer awareness on the GMF, The conclusions are as follows： Due to mainly relies on the traditional media and network to get information, participation rate of science activity is low, consumers cognition level of GMF is low. Gender, age, education level, occupation, income and other personal characteristics and socio-economie characteristics significantly affect the level of consumer congtion. The dissemination of information, science activities can make more consumer know GMF, but not to improve the level of cognition. Popularization of science and information communication has become two important barriers to raise consumer cognition level. Thereby scientists, media and government departments need to corporate to help consumers.

关 键 词：转基因食品 认知 影响因素 科普 实证研究 

分 类 号：F324.3[经济管理—产业经济]