基于梯形模糊AHP的E忠诚度测评指标权重求法  

Determining the Weights of E-loyalty Evaluation Index Based on Trapezoidal Fuzzy AHP

作　　者：谢聪利[1] 

机构地区：[1]西安外事学院商学院

出　　处：《价值工程》2012年第18期319-320,共2页Value Engineering

摘　　要：电子商务企业培养E忠诚要比传统企业困难得多,而建立和维持E忠诚度则是电子商务企业获得竞争优势的关键因素。本文运用梯形模糊层次分析法,对电子商务环境下的E忠诚度指标进行模糊运算,计算出了影响E忠诚度各指标的权值,最后对计算结果进行了分析。E-commerce enterprises cultivate customer loyalty is much more difficuit than traditional enterprises, but to establish and maintain customer loyalty is the key factor for the e-commerce enterprises gain a competitive advantage. This paper uses trapezoid FAHP, computes the e- business environment of customer loyalty indicators, and works out the impact on customer loyalty calculated the weight of the indicators, finally analyzes the results.

关 键 词：E忠诚 梯形模糊数 模糊层次分析 

分 类 号：O159[理学—数学] F270.5[理学—基础数学]