电视频道专业化发展与受众取向  

Development of TV Channel Specialization and Audience Orientation

作　　者：康莉娜[1] 闫英琪[2] 

机构地区：[1]兰州城市学院传媒学院,甘肃兰州730070 [2]兰州城市学院城市经济与旅游文化学院,甘肃兰州730070

出　　处：《甘肃高师学报》2012年第2期66-67,共2页Journal of Gansu Normal Colleges

摘　　要：电视频道专业化是电视技术发展的必然趋势,随着电视频道数量的增加,栏目内容日益的多样化,电视传播模式由大众群体传播向"专业化"和"分众化"传播方向发展;电视频道的专业化日渐突出受众的收视需求,同时在媒体的竞争中为电视媒体的生存和发展提供了空间.TV channel specialization is the inevitable trend of development of television technology,With the increasing number of television channels,The increasing diversity of content columns,TV transmission mode transmitted by the mass population to the ＂professional＂ and ＂Focus＂ of propagation direction;TV channels have become increasingly prominent professional needs and aspirations of the audience,At the same time competition in the media for the television media＇s survival and development of space.

关 键 词：电视频道专业化 电视技术 受众市场 分众化 

分 类 号：G20[文化科学—传播学]