内生偏好零售商采购决策分析  

Decision Analysis for Procurement with Endogenous Retailes with Preferences

作　　者：冯君莲[1] 杨宽[1] 陈收[1] 刘航君[1] 

机构地区：[1]湖南大学工商管理学院,湖南长沙410082

出　　处：《系统工程》2012年第3期99-103,共5页Systems Engineering

基　　金：国家自然科学基金重点资助项目(71031004);教育部人文社会科学人研究规划项目(12YJA630170)

摘　　要：讨论零售商采购决策问题,除要考虑各种成本与收益因素之外,还考虑决策者的风险偏好,假设零售商在出现损失时,以指数衰减最快扭亏,类似决策者具有损失规避。通过建立数学模型,讨论了最优采购决策的特性。分析结果显示,内生偏好的损失规避零售商的采购行为在一定的条件下和风险中性、风险规避零售商不同。This paper discusses a procurement problem,considering the risk preferences of decision makers,as well as the cost and benefits of various factors.It is assumed that retailers in the event of losses,who are averse to receiving losses,will select a quantity that makes the probability of such a profit occurring decay to zero at the maximum possible exponential decay rate.Through the establishment of mathematical models,discussing the characteristics of the optimal purchasing decisions,we find that endogenous retailers with preferences under certain conditions are different from risk neutral retailers and risk averse retailers.

关 键 词：采购决策 报童模型 内生偏好 风险管理 

分 类 号：F274[经济管理—企业管理]