基于激励相容的C2C市场评价反馈激励支付研究  

Research on Incentive Payment by Assessment Feedback in C2C Market Based on Incentive Compatibility

作　　者：吴明杰[1] 姜锦虎[1] 崔芳[1] 孙建兵[1] 

机构地区：[1]西安交通大学管理学院过程控制与效率工程教育部重点实验室,西安710049

出　　处：《软科学》2012年第5期61-66,共6页Soft Science

基　　金：国家自然科学基金重大项目(70890081)

摘　　要：提出基于卖家期望收益且满足激励相容的激励支付计算模型。在模型中,通过让卖家对提交好评和差评的买家分别给予合理的支付,提高了评价提交率;同时引进风险承受系数防止恶意差评,提高了评价准确率。This paper proposes an incentive payment model based on the seller expected revenue and incentive compatibili- ty. With incenting sellers to pay to buyers who submit positive or negative feedbacks, it helps to raise the submitting ratio. At the same time, it can prevent maliciously negative feedbacks and improve the precision ratio of feedbacks by introducing a proper value of risk factor.

关 键 词：信誉系统 评价反馈 C2C市场 激励 

分 类 号：F270[经济管理—企业管理]