现代企业危机产生的成因及应对策略  

The Causes of the Crisis of the Modern Enterprise and Coping Strategies

作　　者：吴志敏[1] 

机构地区：[1]温州大学法政学院,浙江温州325000

出　　处：《物流工程与管理》2012年第4期127-129,共3页Logistics Engineering and Management

基　　金：国家社科基金青年项目(项目编号:11CGL089);浙江省哲学社科规划青年项目(项目编号:10CGGL19YBQ);温州市科技局项目(项目编号:R20110022)的阶段成果

摘　　要：随着企业竞争的日益白热化,企业危机的产生在所难免。企业危机具有突发性、破坏性、不确定性及急迫性,它要求现代企业必须将各种突发危机处理得当,充分体现了企业危机公关能力的强弱。纵观当下,现代的不少企业在爆发危机时都不能够进行正确有效的处理,要想在面对各方面的危机时妥善地将其解决好,就需要明确危机产生的成因,制定危机处理的主要步骤,采取有效的应对路径进行解决,以确保企业能够和谐稳定持续地发展。With the increasingly intense business competition,corporate crisis is inevitable.Corporate crisis with the sudden,destructive uncertainty and urgency,it requires a modern enterprise must be properly handled all kinds of unexpected crisis,fully reflects the strength of the corporate crisis public relations capacity.Throughout the moment,many modern enterprises in a crisis are not able to correct and effective treatment,in order to face all aspects of the crisis properly resolve,you need to clear crisis of causes,the development of crisis management the main steps to take effective response path to be resolved to ensure a harmonious and stable development.

关 键 词：现代企业 危机 根源 策略 

分 类 号：F270[经济管理—企业管理]