企业CIS战略导入与运行的思考  

Enterprise CIS strategy introduction and operation of thinking

作　　者：蒋颖 周莹 孔璎红 

机构地区：[1]广西南宁麦哈伦贸易有限公司,广西南宁530028 [2]广西水产畜牧学校,广西南宁530021 [3]广西外国语学校,广西南宁530222

出　　处：《大众科技》2012年第6期268-269,共2页Popular Science & Technology

摘　　要：CIS(Corporate Identify System,企业形象识别系统)战略是企业取得长期稳定发展的助推器,企业导入CIS要注重时机的选择,在导入和运行过程中,要避免陷入常见的误区。Enterprise image recognition system by Mind Identity,Behavior Identity,Visual Identity of three parts.Three different and interrelated with each other,promote each other.CIS strategy is the enterprise obtains a long-term stable development of the booster,enterprise introduction CIS should pay attention to the choice of time,in the load and operation process,to avoid the common pitfalls.

关 键 词：CIS 时机误区 

分 类 号：F270.7[经济管理—企业管理]