中美社区教育行业生命周期分析及对策研究  

A Comparative Analysis of the Life Cycle of Community Education in China and the U.S. and Their Respective Strategies

作　　者：徐丹[1] 

机构地区：[1]上海外国语大学继续教育学院

出　　处：《天津师范大学学报（社会科学版）》2012年第3期77-80,共4页Journal of Tianjin Normal University(Social Science)

基　　金：上海外国语大学"211工程"三期建设项目(211RCQWJ01)

摘　　要：中美两国社区教育处于行业生命周期的不同阶段。美国社区教育处于成长期的中后阶段,宜采取适度的增长型、差异化战略。目前,我国的社区教育具备了导入期的典型特征。我们可以适当借鉴美国的经验,结合我国的实际情况,对我国的社区教育采用增长型战略,完善技术和服务,建立先入优势,发展特色教育,开发新客户,加强与高校和企业的合作。Community education in China and the U.S. belong to different stages of the Industry Life Cycle. American community education is in the later part of the Growth Stage, when the inten- sive strategies and the diversification strategies are preferrable. Meanwhile, China＇s community edu- cation has the typical features of the Emerging Stage. Using the U. S. experience for reference and in- corporating it into China＇s actual situation, we can implement the intensive strategies, which means improving technology and services, building up advantages and barriers, developing unique education- al services, cultivating new customers, and enhancing cooperation with universities and enterprises.

关 键 词：中美社区教育 行业生命周期 成长期 导入期 增长型战略 

分 类 号：G779.1[文化科学—教育学]