基于视错觉的产品创意设计表现形式研究  

Research on Ways of Product Creative Design Based on Visual Illusion

作　　者：吴绍兰[1] 

机构地区：[1]福州大学厦门工艺美术学院,厦门361002

出　　处：《包装工程》2012年第12期80-83,87,共5页Packaging Engineering

基　　金：福州大学科技发展基金资助项目计划(2011-XY-25);厦门市集美区社会发展科技计划项目(20119C01)

摘　　要：从内因与外因"、物理场"与"心理场"的相互作用,剖析视错觉的生理机制与心理效应。以视错觉的知觉理论为基础,分别从环境的错觉关联、逆向"图式"、材料伪装、形色模拟方面入手,探究利用视错觉开展产品创意设计的表现形式,达到赋予产品妙趣横生的视觉效果,提高用户情感体验的目的,为设计新、奇、特的创意产品提供新的思路。It analyzed the physiological mechanism and psychological effect of visual illusion by the mutual effect between internal factors and external factors, between physical field and psychological field. And then it researched how to skillfully take advantage of visual illusion in the ways of environmental illusion, reverse schema, material disguise, and simulation in color＆ appearance based on perception theory of visual illusion, to give products an interesting look and enhance the customer＇ s emotional experience, with which it explored new thinking for designing new, surprising and extraordinary products.

关 键 词：视错觉 形式 产品 创意设计 

分 类 号：TB472[一般工业技术—工业设计]