论文化创意产品包装中的创意元素  

The Application of Creative Elements in the Packing of Creative Products

作　　者：高秦艳[1] 

机构地区：[1]上海出版印刷高等专科学校,上海200093

出　　处：《包装工程》2012年第12期107-111,共5页Packaging Engineering

摘　　要：通过对文化创意产品及其特点的分析,探讨了文化创意产品包装的类型与作用,从结构、图形、材质、形态和理念等五大方面论述了当代文化创意产品包装中的创意元素,并针对当代文化创意产品的特征,分析其包装设计中每种创意元素和手法的特点,并且提出了我国文化创意产品包装领域存在的问题和解决途径,以期为中国当下的文化创意产品包装的研究与开发提供一些有益参考。By analyzing the creative products and the features of them, it discussed the type and function of the packaging of creative products. It studied the packaging of morden creative products from the five aspects of structure, figure, material, shape and conception.According to the characteristic of the packaging of morden creative products, it analyzed the creative element and creative technique of packing design. It brought forward the solution to the problems of the packing of creative products in China to provide beneficial references for the research and design of the packing of morden creative products in China nowadays.

关 键 词：文化创意产品 包装设计 创意元素 

分 类 号：TB482[一般工业技术—包装工程]