北京市某三级综合医院员工市场导向观念的调查分析  

Investigation and analysis on the employees’ idea of market orientation in a three-level hospital in Beijing

作　　者：郭蕊[1] 张晨迪[1] 

机构地区：[1]首都医科大学,北京100069

出　　处：《卫生软科学》2012年第6期573-575,共3页Soft Science of Health

基　　金：首都医科大学校社科基金重点项目(2008sk01);首都卫生管理与政策研究基地开放性课题重点项目(1000170904)

摘　　要：[目的]了解医院内部员工市场导向的现状,为医院有针对性的开展管理和培训工作提供参考。[方法]采用市场导向量表(MKTOR),对某三甲医院内部不同员工群体(高/中层管理者、医生、护士)的市场导向观念进行问卷调查,结合文献和访谈进行系统分析。[结果]医院不同员工群体之间的市场导向观念存在显著差异,管理者和护士的市场导向观念最强,医生最弱。[结论]针对医院内部不同岗位的员工开展有针对性的措施,以文化建设为抓手,树立全员市场导向观念,通过改善组织支持系统来提高医院市场导向水平,改变员工的服务理念和行动。Objective To know the status quo of employees＇ idea to market orientation in a general hospital so as to provide reference for pertinence managing and training in the hospital. Methods Investigated the employees （managers, doctors and nurses） market orientation idea by MKTOR, analyzed the investigation results which combined with literature and interview. Results There were significant difference of market orientation idea in different staffs group. The market orientation idea of managers and nurses were the strongest, and doctors were weakness. Conclusions According to the difference, classified training and management should be applied. The market orientation culture construction of the hospital should be established. Set up the employees＇ market orientation idea. Improved hospital＇s market orientation level and changed the staffs＇ service idea and action by improving the organization system.

关 键 词：市场导向量表(MKTOR) 综合l^lE 内部员工 顾客导向 

分 类 号：R192[医药卫生—卫生事业管理]