低碳经济背景下企业营销模式的构建  

Construction of Corporate Marketing Model in Context of Low-Carbon Economy

作　　者：杨洁[1] 

机构地区：[1]湖南工业大学商学院,湖南株洲412000

出　　处：《生态经济》2012年第7期117-120,共4页Ecological Economy

基　　金：教育部人文社会科学研究青年基金"基于低碳产业链的‘两型’试验区产业结构升级对策研究"(12YJC790229);湖南省社科基金"基于低碳产业链的长株潭传统产业改造提升对策研究"(11YBB136);湖南省社会科学基金"基于全球价值链视角的湖南制造型产业集群的发展模式研究"(11YBB137)

摘　　要：发展低碳经济已成为全球共识,在当前低碳经济模式下,企业营销模式也发生了根本改变。低碳营销将成为主要发展趋势。首先介绍了企业营销模式的创新与发展,然后分析了低碳营销的核心要素,并在此基础上分别从政府机构、环保组织和企业主体三面出击,构建促进企业低碳营销的联动机制,从而促进企业稳定持续发展。The development of low-carbon economy has become a global consensus, and low-carbon marketing has become a mainstream in corporate marketing. This article describes the development of corporate marketing trends. By analyzing the core elements of low-carbon marketing, it argues that through the joining efforts from government agencies, environmental organizations and enterprises subject, a linkage mechanism of low-carbon marketing can be built to promote business a stable and sustainable development.

关 键 词：低碳经济 企业营销 低碳营销 

分 类 号：F274[经济管理—企业管理]