我国优秀第三方财富管理机构比较研究及启示  

Comparative Research on Excellent Third-Party Wealth Management Organizations in China and the Enlightenment

作　　者：栾贵勤[1] 冀伟[1] 周雯瑜[1] 

机构地区：[1]上海理工大学管理学院,上海200090

出　　处：《商业经济》2012年第13期1-2,共2页Business & Economy

基　　金：上海市教育委员会科研创新项目:我国居民投保行为的区域差异性分析重点项目阶段性成果

摘　　要：综合国内优秀的财富管理机构战略定位、目标客户、业务范围展开分析发现:在战略定位方面,财富管理机构均将自己的定位冠以行业首家、领先、卓越、权威等;在目标客户方面,财富管理机构的目标客户大都为高端、高净值客户;在业务范围方面,主要包括资本市场的常见理财、投资产品,并进行产品的筛选以及客户的资产配置。目前,国内财富管理机构,还没有专门针对超高净值人群提供财富管理的第三方理财机构,这为新型财富管理创造了机遇,但也提出了挑战。财富管理机构应从差异性入手,以品牌化、专业化和强化客户经理服务为要点,开拓新型财富管理业务,寻找新的业务支点,开辟新型财富管理之道。Analyzing the strategic positioning, target customers and business scope of excellent domestic wealth management organiza- tions, we find that in terms of strategic positioning, wealth management organizations position themselves as the first in the industry, lead, excellence and authority; in regard to target customers, their target customers are mostly high-end and high-net-worth clients; with respect to business scope, there are common financial management, investment products in the capital market, product selection and asset alloca- tion of customers. At present, the domestic wealth management organizations provide no third-party financial institutions to high-net-worth dients, which not only create opportunities for new wealth management, but also put forward challenges. Wealth managing agencies should start from the difference, take branding, specialization and strengthening service of customer managers as the key points, open up a new wealth management business, look for new business fulcrum and develop new ways of wealth management.

关 键 词：财富管理 第三方机构 比较研究 启示 

分 类 号：F470[经济管理—产业经济]