基于终身教育理念的社区教育品牌设计维度分析  

Analysis on the Design Dimensions of Community Education Brand Based on Lifelong Education Concept

作　　者：余嘉强[1] 谢炜聪[1] 

机构地区：[1]广东广播电视大学,广东广州510091

出　　处：《职业技术教育》2012年第8期67-70,共4页Vocational and Technical Education

基　　金：广东省教育科学"十一五"规划2010年度立项课题<基于终身教育理念的珠江三角洲地区社区教育实效性评价及特色品牌设计>(编号:2010tjk100);主持人:余嘉强

摘　　要：社区教育作为公共产品和教育形式,具有独特的属性。除政治和经济功能外,社区教育还具有育人、资源整合、文化、服务的功能。根据珠三角地区发展社区教育形成的特色和经验,社区教育品牌设计应关注明确办学定位、品牌项目推动、优质社区资源整合、品牌识别及传播和严格的质量保证体系五个维度。As a kind of public product and educational mode, community education has unique attributes. Apart from its political and economic functions, community education also has the functions of teaching, resources integration, culture and serving. According to the characteristics and experiences of community education in the pearl river delta region, the brand design of community education should focus on five dimensions including clarifying school-running orientation, boost-ing brand projects, integrating excellent community resources, identifying and diffusing brands and strict quality assurance system.

关 键 词：社区教育 终身教育 珠三角地区 品牌设计 

分 类 号：G648.5[文化科学—高等教育学]