网络时代的审美文化与审美产业——以审美经济学为视角  

Aesthetic Culture and Industries in Times of Network——From the Perspective of Aesthetic Economy

作　　者：李文明[1] 吕福玉[2] 

机构地区：[1]浙江大学宁波理工学院,浙江宁波315100 [2]四川理工学院经济与管理学院,四川自贡643000

出　　处：《西南交通大学学报（社会科学版）》2012年第4期48-55,103,共9页Journal of Southwest Jiaotong University(Social Sciences)

基　　金：教育部人文社会科学研究规划基金项目(10YJ860012)

摘　　要：以审美经济学为视角考察网络文化产业,发现:审美泛化与仿真式"拟象"同新媒体文化息息相关;审美文化的历史嬗变表明,审美文化研究已成为我国美学发展中的一个重要取向,其现实层面则表明,审美文化呈现出多元共生的复杂格局;审美经济与审美消费主义的关联揭示出网络文化产业是一种典型的符号经济业态,需要遵循虚拟经济的发展规律和主体间性的审美法则;审美产业化呈现出超功利审美与功利性后果密切结合的趋势,与此相应的则是网络文化产业的大众化与平民化走向。Through the study of network culture industries from the perspective of aesthetic economy we can draw a conclusion that the study of aesthetic culture has become a trend in the field of aesthetics in China. The aesthetic culture takes on a complex situation in which pluralistic cultures coexist. Aesthetic float and emulation have a close relation to new media culture. The association of aesthetic economy and consumerism shows that network culture industries are typically symbolic economy. Thus, the aesthetic rules of intersubjectivity and virtual economy should be respected. The aesthetic industrialization unfolds a tendency of collation of super industrialization and its effects. Consequently, there will be corresponding popularization and civilianization of network culture industries.

关 键 词：审美文化 审美产业 审美经济学 网络文化 网络媒介 审美泛化 符号经济 体验美学 

分 类 号：B83-05[哲学宗教—美学]