消费者潜意识分析与服装橱窗设计的关系  

On the Relation between Consumer Subconscious and Apparel Store Window Design

作　　者：张杏[1] 

机构地区：[1]南通大学,江苏南通226019

出　　处：《设计艺术研究》2012年第3期80-84,共5页Design Research

摘　　要：通过对消费者潜意识的分析,以及阐述服装橱窗设计的作用,说明了消费者潜意识与服装橱窗设计的关联性。此种关联性相对于传统的设计概念,更能形成科学可靠的设计概念,从而区别于传统意义的单凭设计者个人创作修养决定服装橱窗设计效果的局面。This paper intends to reveal the relationship between consumer subconscious and window design of apparel stores through the analysis of the role of window design. Compared with former design concept, the proposed relevance design is more reliable and scientific and is superior to the traditional way of determining the window design effect through designer＇s personal preference.

关 键 词：消费者潜意识 服装橱窗设计 影响 

分 类 号：J04[艺术—艺术理论]