“90后”大学生消费行为与特点浅析  

A Tentative Analysis of the Consumer Behavior and Characteristics of "After-90" College Students

作　　者：高晓华[1] 

机构地区：[1]德州学院经济管理系,山东德州253023

出　　处：《吉林省教育学院学报》2012年第7期31-32,共2页Journal of Jilin Provincial Institute of Education

摘　　要：当今大学校园中一些不健康的消费心理和消费观念正在学生中间蔓延,其消极影响不容忽视。随着"90后"大学生开始进入大学校园,作为在社会经济和政治大变革背景下成长起来的一代,他们的消费行为引起许多人的关注。通过分析"90后"大学生消费行为与特点,提出引导大学生合理消费的建议。An unhealthy consumer psychology and consumer attitudes in todayg college are widespread among the students, whose negative effects can not be ignored. With the ＂after 90＂ students entering the university, and as a generation growing up in major soeio - economic and political changes, we can see that their spending behavior attracts many people~ attention. By analyzing their consumer behavior and characteristics and giving reasonable suggestions for consumption, we can guide students to consume reasonably.

关 键 词：“90后”大学生 消费行为 消费特点 消费道德 

分 类 号：G455[文化科学—教育学]