初始领先优势和协同效应对企业竞争的影响研究  

The Impact of Initial Advantages and Synergy Effect on Firm Competition

作　　者：刘洁[1] 梁嘉骅[2] 

机构地区：[1]北京联合大学商务学院,北京100025 [2]山西大学管理学院,山西太原030006

出　　处：《华东经济管理》2012年第9期105-108,共4页East China Economic Management

基　　金：教育部人文社会科学青年项目(09YJC630146)

摘　　要：初始领先优势和协同效应对企业在市场竞争中的演化结果具有重要影响。文章通过建立企业间的协同演化动力学模型,既考虑企业与消费者之间的协同效应,又考虑企业与企业之间的协同效应,分析了企业的初始领先优势和协同效应对企业竞争的影响,结果表明企业在市场竞争中胜出或被淘汰并不取决于它是强者或是弱者,而取决于初始领先优势和协同效应,充分说明了市场竞争的复杂性和初始领先优势与协同效应的重要意义。在此基础上,根据初始领先优势和协同效应对企业的影响机理,提出企业在市场竞争的对策建议。Initial advantages and synergy effect have a great impact on the evolution result of firms in market competition. This paper analyzes this impact through constructing the co-evolution dynamic model and using differential geometry theoretical approach. In the model, we both consider the selection of consumers and the synergy effect between consumers and firms and the competitive selection between firms. As a result, the elimination or survival of a firm in market competition does not depend on whether it is inferior （weak） or superior （strong）, but is associated with the initial advantages and synergy effect. It shows the importance of initial advantages and synergy effect for finns in market competition. Moreover, it suggest the countermeasures for firms based on the mechanism of impact of initial advantages and synergy effect.

关 键 词：初始领先优势 协同效应 企业竞争 协同演化 

分 类 号：F270[经济管理—企业管理]