基于受众心理视角下广告英语语言功能分析  

Analysis of advertising English language functions from the perspective of readers' psychology

作　　者：贺静[1] 王钢[1] 

机构地区：[1]巢湖学院外语系,安徽巢湖238000

出　　处：《新余学院学报》2012年第4期68-70,共3页Journal of Xinyu University

基　　金：安徽省巢湖学院科学研究资金资助项目<语言认知视角下广告英语修辞格的多维研究>(项目编号:XWY--201119)

摘　　要：依据话语的交际功能理论,结合受众的心理体验,从广告英语的语气、人称指代等角度探讨广告英语的语言特色,着重分析了广告话语中语气表达的运用和人称指代的变化与受众心理之间的互动作用,进而使受众成为潜在的消费者。同时,分析语气和人称指代的恰当使用,将有助于广告目标的实现。The paper deals with the relationship between the tone, personal pronouns in advertisement and the audience＇s psychological experience. It also analyzes how the advertisers motivate the readers to become potential customers and finally purchase the merchandise through the different expression tones and changing personal pronouns. And then the paper concludes that the appropriate use of language tone, personal pronouns in advertising discourse will contribute to the realization of the target of advertising.

关 键 词：广告英语 语气 人称 受众 

分 类 号：H313[语言文字—英语]