电子商务务实推进研究  

Pragmatic Promotion of E-commerce

作　　者：王奋乾[1] 

机构地区：[1]西安科技大学高新学院,陕西西安710109

出　　处：《技术与创新管理》2012年第4期417-420,共4页Technology and Innovation Management

基　　金：科学技术部国家级火炬计划项目(2001EB001071)

摘　　要：如何在信用卡和电子商务认证机构未健全之前,能安全可靠地进行电子商务业务已得到关注。国内银行、有一定销路产品的企业就是否介入电子商务交易、服务已有所考究。通过对多个电子商务项目的跟踪分析,提出银行、企业如何顺应市场需求,保护消费者利益,优惠消费者,实施安全可靠的点对点一流通信服务。只有善于精心经营,才有机会产生电子商务交易效应,轰动效应,促进存款量的增加。指出不务实的贪大求全会导致一次性投入成本高和以次充好的滥竽充数的不合理投入,皆会影响电子商务平台的效益。论述了银行、企业、消费者的通信接口安全,降低运营成本,做实电子商务主业的有效途径。The paper is to solve the problems of lack of mutual trust, standard constraints and competent transaction mecha- nism of Furthermore it especially proposes the ways to solve the problem of insufficiency in investment of rele- vant computer software, hardware, network equipment and specific authentication mechanisms, as well as the problem of high operating costs of The paper further explains how to meet the rising demand for e-commerce transactions on the Internet, proposes the use of banks and other third-party institutes as an intermediary payment medium for a secure fair and just trading and for protecting interests of all the parties. In this way, an increase in bank deposits and shopping prepayments could help mitigate the potential risks of both sides during the transactions. In addition, it would increase the frequency and amount of the benign, safe and reliable transactions and reduce the trouble and controversy during the process of operations, corporate sales as well as bank deposit attraction

关 键 词：电子商务 USB KEY IC卡消费 电子钱包 安全电子商务交易平台 

分 类 号：TP31[自动化与计算机技术—计算机软件与理论] F724.6[自动化与计算机技术—计算机科学与技术]