多对一零售商主导型供应链下收益共享契约模型分析  

Analysis of Revenue-Sharing Contract Model under Many-to-One and Retailer-Dominant Supply Chain Structure

作　　者：冯爽[1] 张科静[1] 

机构地区：[1]东华大学旭日工商管理学院,上海200051

出　　处：《东华大学学报（自然科学版）》2012年第3期344-349,共6页Journal of Donghua University(Natural Science)

基　　金：上海市自然科学基金资助项目(09ZR1401300);教育部人文社会科学研究资助项目(12YJA630185)

摘　　要：研究两个制造商与一个零售商的收益共享契约博弈模型,分析供需双方及供应链利润的最大化.对建立的契约模型进行仿真分析和比较,分别计算出批发价格契约和收益共享契约下零售商、制造商及供应链总体利润,证实收益共享契约可以有效协调供应链利润,产品间替代性对制造商的利润有消极影响.Revenue-sharing contract model between two manufacturers and one retailer under this supply chain structure is analyzed.The problem of how to maximize the profits of the whole supply chain and both sides with revenue-sharing contract is discussed.With simulation and comparison , the profits of retailer , manufacturers and the whole supply chain under both contract model are analyzed.The research result shows that revenue-sharing contract can coordinate the supply chain profits effectively , and products＇substitutability level has negative impacts on the supply chain performance.

关 键 词：多对一供应链 零售商主导 收益共享契约 STACKELBERG博弈 

分 类 号：F272.3[经济管理—企业管理]