基于销售商利润的生鲜食品最优变异度研究  

Research on the Optimal Variation of Fresh Food Based on the Profit of the Distributor

作　　者：费威[1] 

机构地区：[1]东北财经大学,辽宁大连116025

出　　处：《哈尔滨商业大学学报（社会科学版）》2012年第4期24-29,共6页Journal of Harbin University of Commerce:Social Science Edition

基　　金：辽宁省社会科学规划基金项目(L11DJY046);国家自然科学基金青年项目(70901016);国家自然科学基金项目(70902062)

摘　　要：为保证生鲜食品安全性,对生鲜食品的监管、销售和购买提供参考依据,基于销售商预期利润最大化,以生鲜食品变异度为决策变量建立优化模型,分析得出由最佳销售期、消费者能够接受质量水平对应最小和最大天数、质量水平的边际收益和控制质量变异的成本参数共同决定的最优变异度,以及上述因素对最优变异度的影响,并利用数值算例验证结论,最后分别针对监管部门、销售商和消费者给出了建议。To ensure the food safety and provide the references for supervision, marketing and purchase of fresh food, this paper builds the optimization model with the variation of fresh food as the decision variable based on the maximum of the expected profit of the distributor, and analyses that the optimal variation is determined by the best sales period, the minimum and the maximum days with the quality the consumers can accept, the marginal revenue of the quality and the cost parameter for the control quality variation, and then the effect of these factors on the optimal variation. It tests the conclusions by the numerical example, and gives some suggestions for the regulators, the distributors and the consumers respectively.

关 键 词：最优变异度 销售商利润 生鲜食品 

分 类 号：F912.29[经济管理] F205