异质性活文化资源战略与竞争优势——以千年瑶寨为例  

Heterogeneity Living-culture Resources’Strategy and Competitive Advantage:A Case Study of Qiannian Yaozhai

作　　者：许秋红[1] 单纬东[1] 

机构地区：[1]广东技术师范学院管理学院,广州510665

出　　处：《管理案例研究与评论》2012年第3期213-221,共9页Journal of Management Case Studies

基　　金：教育部人文社会科学规划基金项目(10YJA790036);国家社会科学基金项目(12BGL070);广东省哲学社会科学"十一五"规划项目(08GO-02)

摘　　要：本文以资源观理论为基础,以连南瑶族自治县南岗千年瑶寨旅游景区为案例研究对象,研究了异质性活文化资源战略对旅游经济持续竞争优势的影响。研究表明,人、物和情境综合体的民族活文化资源,是具有异质性的资源;只有打造这样的民族文化资源,民族地区才能够获取旅游经济持续的竞争优势。本文认为在进行民族文化资源的开发过程中,要认识到异质性资源自身的特点,只有民族文化资源保持原有的特色,保持其活力和生机,才可能具备可持续的旅游经济竞争优势。研究结论将为民族地区的文化旅游战略发展提供参考性建议。Based on the resource-based theory and taking the particular case of Qiannian Yaozhai in Liannan County, the paper studies the heterogeneity living-culture resources＇ strategy and its impact on the sustainable competitive advantage of the tourism economy. The research indicates that the ethnic living-culture resources of human, materials and environment are heterogeneity re- sources. Only by creating such ethnic cultural resources can the ethnic region obtain sustainable competitive advantage in the tourism economy. The paper argues that we must recognize the characteristics of heterogeneity resources when developing ethnic cultural resources. Ethnic cul- tural resources can only retain a sustainable competitive advantage in the touri,;m economy when it keeps its unique characteristics and vitality. The conclusion of this paper will provide reference in the decision-making process for the minority regions to obtain the strategic development of cul- ture tourism.

关 键 词：异质性活文化资源 持续竞争优势 千年瑶寨 

分 类 号：F270[经济管理—企业管理]