后改制时代中小型出版社发展模式探析  

Developing patterns of small and medium-sized presses in post-reform era

作　　者：齐树友[1] 

机构地区：[1]辽宁师范大学出版社,辽宁大连116029

出　　处：《辽宁工程技术大学学报（社会科学版）》2012年第4期393-395,共3页Journal of Liaoning Technical University(Social Science Edition)

摘　　要：伴随着出版业转企改制的全面完成,中小型出版单位处在一个变幻莫测的拐点,针对这一现状,阐述了亟需关注与解决的核心问题:中小型出版社如何在竞争中获得持续发展。进而从出版主体的准确定位、出版内容的理性选择等方面分析,得出了用现代企业的发展理念促进中小型出版社均衡发展这一结论。研究结果为中小出版单位发展具有指导作用。With the comprehensive completion of publishing industry＇s transformation into enterprise and reorganization, small and medium-sized enterprises are now at an unpredictable turning point. In such a situation, the core problem in urgent need to be focused on and solved is how small and medi- um-sized enterprises can achieve continuous development. Based on the exact position of publishing sub-ject and the rational choice of the content to be published, a conclusion is drawn that the balanced de-velopment of small and medium-sized publishers can be promoted by the developing concept of modern enterprises.

关 键 词：转企 改制 中小型 出版 定位 

分 类 号：F203[经济管理—国民经济]