日本企业的信誉、员工忠诚与企业理念探源  被引量:8

Firm Credibility,Employee Loyalty and Origins of Corporate Culture in Japan

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作  者:官文娜[1] 

机构地区:[1]香港大学香港人文社会研究所

出  处:《清华大学学报(哲学社会科学版)》2012年第4期140-149,160,共10页Journal of Tsinghua University(Philosophy and Social Sciences)

基  金:香港研究资助局资助的研究课题(General Research Fund(GRF):HKU 743709H)

摘  要:所谓"信誉"是指诚实守信的声誉,它是交往双方长期诚实、公平、履行诺言的结果。由于企业是一个以创造利润为目的的经济实体,产品的质量、价格、服务使客户感到安全、安心、满意,由此产生企业与客户间的信誉所带来的经济利润不是一次性的,于是企业与客户间的信誉才有可能引领和营建其他层面多种组合的信用,它是企业存在和持续发展的内在动力。企业信誉需要相应的条件去支撑,其中员工对企业的忠诚是获取企业信誉的首要条件。日本企业员工对企业的忠诚在世界企业界也是极具特色的企业文化之一,企业信誉和员工对企业的忠诚两者密不可分,都是特定历史文化积淀的产物。从"丰田召回门"事件讨论日本企业信誉和员工的忠诚,探讨日本企业文化的历史源头,可以在更深的层面理解日本企业向近代工业社会转型的特征,以区别于西方近代工业社会中的企业文化。Commercial credibility concerns reputation based on truthfulness and trustworthiness,which derives from recurrent relationships based on honesty,equity,and promise-keeping among transacting parties.A firm is a for-profit organization.Credibility is conducive to sustaining profitability,which hinges on enduring and multidimensional satisfaction of customers with product quality,price,and service offered by the firm.The factors that contribute to the credibility of a firm,employee loyalty is of primary importance.The organizational loyalty demonstrated by Japanese employees is extraordinary in the world.It is closely correlated with the credibility of their companies.Both are shaped by Japan's peculiar historical and cultural traditions.Using the worldwide recall of Toyota's automobiles as the point of departure,this article discusses the relationship between firm credibility and employee loyalty in Japan,with a view to exploring the origins of the country's corporate culture.This discussion provides the basis for a further examination of the key cultural and organizational characteristics demonstrated by Japanese companies during the transformations in the modern era,which stands in sharp contrast with those in the West.

关 键 词:企业的信誉 员工的忠诚 丰田召回门 企业理念 

分 类 号:F279.313[经济管理—企业管理]

 

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