闽台融合背景下福建会展业发展对策研究  

Strategies for the Development of the Exhibition Industry in Fujian Province Under the Background of the Integration of Min and Tai

作　　者：刘明前[1] 

机构地区：[1]华侨大学经济与金融学院,福建泉州362021

出　　处：《哈尔滨学院学报》2012年第7期44-47,共4页Journal of Harbin University

基　　金：福建省教育厅A类人文社科项目;项目编号:JA11023S;福建省社会科学规划项目;项目编号:2010C014;教育部人文社会科学研究青年基金项目;项目编号:11YJC630064

摘　　要：会展业作为展示区域经济软硬实力的窗口,在产业升级、企业品牌塑造等方面具有重要的推动作用。国家海西发展战略的确立对两岸经济融合提出了更高的要求,在新的发展环境下,福建可从发展战略、区位布局、经营模式、服务手段、人才培养以及呈现方式等方面创新思路,努力打造高水平的会展经济,更好地促进两岸经济协同发展。The exhibition industry, as the window of showing the soft power of the regional economy, is important drive in terms of industrial upgrading and brand building. The national strategy of developing the West-Bank of the Strait requires the economical integration of Taiwan and mainland. Under the new environment for the development,it is suggested that Fujian Prov- ince develop new idea from the aspects of developing strategy, managing model, means of serv- ice, talents training, and means of presentation to make high-quality exhibition economy and the coordinate development of the economy of the both sides.

关 键 词：会展经济 海西经济区 融合 对策 

分 类 号：F592.7[经济管理—旅游管理]