青年人与老年人网页颜色偏爱研究  

Web Page Color Preference of the Young and the Aged

作　　者：李宏汀[1] 王平飞[1] 

机构地区：[1]浙江理工大学心理系,杭州310018

出　　处：《心理科学》2012年第4期848-851,共4页Journal of Psychological Science

基　　金：浙江省钱江人才项目(QJC1002010);国家自然科学基金(31070908);国家教育部人文社科青年基金(12YJC190018)资助

摘　　要：前人研究表明:年龄影响颜色偏爱,抽象色块颜色偏爱不同于具体产品颜色偏爱。因此本研究在抽象颜色偏爱实验基础上通过没计高保真网页研究青年人、老年人的网页颜色偏爱(包括主题色及其与文本色的搭配)。结果表明:(1)年龄、性别不会影响网页颜色偏爱。(2)浅蓝色、蓝色比较适合作为网页主题色。(3)网页主题采用不同颜色时,被试对文本色偏爱表现出较高的规律性,黑色、蓝色更适合作为网页文本色。Nowadays more and more elderly people are getting information by surfing the Internet.Previous studies have shown that color preference changes with ageing.However,most of web pages are designed according to the color preference of young adults with out consideration of the elderly,though significant difference exist.Although a lot of research has investigated the difference of the abstract color preference and found significant sex and age-related difference in color preference,their results are too ambiguous to be taken into account directly in web page design for the elderly partly because abstract color preference is not the same as specific color.As it is known,color preference is a psychological factor gready affecting the usability and the aesthetics of the web page. This paper aimed to investigate the web page＇ s specific color preference of the young and the elderly.One hundred and ninetyeight participants took part in the research.The participants who suffered from illnesses such as Alzheimer＇s,Parkinsons or diabetic retinopathy were excluded from the study.The paired-comparison method was employed in the research.This research contained two experiments. The first experiment investigated the text and theme color preference of the young and the old,which served as an abstract color preference investigation.In the theme color preference test,the stimulation materials were chosen from the 48 web-safe colors in Ms Paint program.Finally,each group chose 6 most preferred colors.When the experiment started,the participants were asked to make paired-comparison between 6 colors chosen before.In the text color preference test,4 colors（red,blue,black and green） were chosen as the stimulation material.Experiment 1 described the order of the theme color and the text color after 42 times of pair-comparison. Based on the results of Experiment 1,18 web pages（combined by 6 theme colors and 3 text colors） were designed.Experiment 2 was carried out to investigate the specific color preference of the 18 web pag

关 键 词：颜色偏好 对偶比较法 主题色 文本色 

分 类 号：B849[哲学宗教—应用心理学]