跨国公司在华战略演变研究——基于组织二元性和“市场在中国”的视角  

MNEs' Strategic Shifts in China:A Study Based on the Perspective of Organization Ambidexterity and “Sold in China”

作　　者：毛蕴诗[1] 温思雅[1] 

机构地区：[1]中山大学管理学院,广东广州510275

出　　处：《国际经贸探索》2012年第9期86-96,共11页International Economics and Trade Research

基　　金：广东省哲学社会科学"十一五"规划特别委托项目(GD10TW05)

摘　　要："市场在中国"是经济全球化出现的一个新特征。战略是对环境变动的反应。在新形势下,跨国公司纷纷调整了在华战略。研究发现:在华战略适应性的变化与对中国市场潜力变化的察觉程度正相关;随着时间推移,跨国公司在华战略的适应性有所提高,而一致性有所降低;在华战略适应性的提高有助于绩效的提高,一致性的作用则相反。＂Sold in China＂ is a new feature of economic globalization. Strategy is a response to environmental changes. Under the new situation, multinational enterprises （MNEs） adjust their strategies in China. The empirical results show that： MNEs＇ shifts of adaptive strategy in China are positively related to their perception of Chinese market potential ; as time passes, the adaptability of MNEs＇ strategies in China has increased while the alignment has decreased; the improvement of the adaptability of MNEs＇ strategies in China positively contributes to the improvement of their performance, and vice versa.

关 键 词：跨国公司在华战略演变 市场在中国 组织二元性 

分 类 号：F276.7[经济管理—企业管理]